Author Royalties
Author royalties is another area within the publishing industry where Promiseland operates differently from its competitors. Generally, authors are paid the smallest percentage between the bookstore, publisher, and distributor. Unfortunately, the industry is structured to keep the author in debt. For example, traditionally, when a sale is made the bookstore gets 40% of the books sales price. The traditional publishers take 50% leaving the author with 10% of book royalties. Obviously, this traditional author payment system was not originally structured with the author’s best interests at heart. The bookstore and the publisher consume 90% of the book royalties, leaving the author with 10% to live on. Even worse, once taxes are subtracted from the authors 10%, he or she is left with even less money to live on.
The traditional publisher payment system is structured for the bookstores and publishers to profit at the expense of the author. Although, the role of the book store and publisher is a vitally important one, relative to the author’s success, the publisher and the distributor should be willing to share the financial success with the author. Instead, of the robbing the author of his or her fair share of the profits, which they deserve more than the publisher and distributor. Obviously, this is an unethical business practice. Furthermore, they are a great injustice to the author. Unfortunately, such unethical business practices have become the norm within the publishing world. Authors have been forced to accept terms that deny them their right of reaping the fruit of their hard earned labor. They spend countless, hours, days, weeks, months and years researching and writing a manuscript, only to enter into a relationship of economic bondage with a publisher once it is complete. Since such unethical business practices have become the norm within the publishing world, authors feel inclined to sign with a major publisher, thus, become bound by their controlling, predatory and unethical policies.
On the other hand, Promiseland Publishing offers authors a better option. Promiseland offers authors an opportunity to reap the fruit of their literary work. Promiseland is committed to empowering it’s authors financially, and in all other areas of life. PromiselandPublishing payment system is structured with the authors’ best interest at heart, because PromiselandPublishing understands and respects the purpose and importance of the authors’ role within the overall publishing industry. Promiseland Publishing views itself as medium by which the authors’ wisdom is transferred and imparted into its readers. Furthermore, Promiseland Publishing recognizes the importance of their authors’ financial prosperity relative to the dissemination of Promiseland Publishing literature on both a domestic and global level and the successful fulfillment of the corporate Promiseland Publishing mission of empowering its authors and readers to prosper in all areas of life through vision, faith and relentless determination.In short, Promiseland Publishing is committed to paying their authors their fair share of the profits from their book sales
Promiseland Publishing Book store only charges a 30% fee, thus leaving their authors with 70% of their royalties from their sales. In doing so, the author and publisher both benefit tremendously from the profits earned from book sales. PromiselandPublishing authors reap the fruits of their literary labor, Promiseland Publishing reap the profits of successful authors book sales, and as a direct result of their authors financial success, Promiseland Publishing can continue to build and expand their platform and increase it’s readership throughout the world market of humanity. Most importantly, Promiseland readers and subscribers are receiving information from extremely gifted, talented and wise educators to help them successfully discover and fulfill their purpose in life.
“When a sale is made, the bookstore gets to keep the biggest share of the proceeds, typically 40% of the selling price. The wholesaler takes another 10%, leaving about 50% for the publisher. But a lot of costs has to come out of the publisher’s 50%. The publisher must pay the author royalties(typically 7-10% of the sales price) and the cost of printing(usually about 15%). The remaining 25% or so must pay for marketing, warehousing, and the cost of capital tied up in books that have been printed but not yet sold. The publisher must also recoup the price of getting the book to market in the first place (including the cost of editing the book). Then there is the possibility of returns of unsold books from bookstores, which can easily run to 10% or 20% of the books ordered in some case” (Alexander, 2008, p.9).
